Talking Fruit television commercial, Berri Limited
In August 1998, Berri, the Australian-owned fruit juice manufacturer, ran television advertisements featuring talking fruit.
About this winner
- Year: 1998
- Level: Winner
- Award category: Business award
About the 1998 nomination
In August 1998, Berri, the Australian-owned fruit juice manufacturer, ran television advertisements featuring talking fruit. The ad called on its audience to celebrate Australia's cultural diversity and reject intolerance. The company then followed up with newspaper ads calling on readers to "label fruit, not people". The company was acknowledged by the judging panel for its courageous, high-risk strategy that provoked a significant amount of public discussion and comment.
About the Human Rights Awards
The Australian Human Rights Awards is an inspirational showcase of the best in all of us. The Awards honour and celebrate diverse human rights heroes and significant achievements in protecting and promoting human rights in Australia.