In August 1998, Berri, the Australian-owned fruit juice manufacturer, ran television advertisements featuring talking fruit. The ad called on its audience to celebrate Australia's cultural diversity and reject intolerance. The company then followed up with newspaper ads calling on readers to "label fruit, not people". The company was acknowledged by the judging panel for its courageous, high-risk strategy that provoked a significant amount of public discussion and comment.

Business award Thu, 12/10/1998 - 12:00 Winner